“Put your best face forward” is a cliché for a reason.

Your face is (usually) the first thing people see, and the last thing they forget. And in the 21st century, men are taking better care of it (and investing in professional products) more so than ever to keep their skin wrinkle and blemish-free.

Morning: Exfoliate

Exfoliating before you shave not only rids your face of dead skin cells and excess oil that causes acne, but it also helps to open up your pores and lift facial hair in order to prevent cuts and in-grown hairs. We recommend using Men’s Youth Shop’s exfoliator before your next shave.

Morning: Shave cream or beard oil

In order to reduce friction and get a seamless shave, applying a rich shaving cream is a must. The best creams make you feel as though your razor is barely grazing your face—providing a comfortable and pain-free shaving experience. C.O.BigelowPremiumShaveCream is a great option.

bigelowchemists.com

If you’re growing out your facial hair, we recommend Tree Ranger Beard Oil to soften and smooth facial hair and also moisturize your skin underneath.

beardbrand.com

Morning: After shave balm

Skip the aftershave splash—it tends to dry out your skin rather than moisturizing it after you just sloughed off a bunch dead skin cells. Moisture-rich balms help to soothe your skin and reduce irritation brought on by shaving. Apply The Art of Shaving Unscented After Shave Balm post-shave to restore the moisture your face needs.

theartofshaving.com

Morning: Eye cream

We know what you’re thinking—girly, right? Wrong. If you want to age more like George Clooney and less like Mick Jagger, then we suggest slowing down the aging process by applying a hydrating eye cream twice daily. Men’s Youth Shop’s Under Eye Crème’ is an excellent choice!

Morning: Daily moisturizer with SPF 30

This is a no-brainer for most of you who have fair skin, but every guy should be applying moisturizer that includes SPF 30 or higher to not only protect the skin from harmful UV rays, but to keep it looking young and wrinkle-free. Slather Eucerin Daily Protection SPF 30 Moisturizing Face Lotion on your skin as the last step to your morning skincare routine.

eucerinus.com

Evening: Wash

Rinse away all the gunk that seeped into your pores during your busy, hectic day with a daily wash.

Evening: Tone

Too many guys leave this step out, but using a toner will clear off any remaining residue your cleanser left behind. Added bonus: it soothes and nourishes your skin, while also combating oil-causing acne. We recommend Kiehl’s Facial Fuel Tonic.

kiehls.com

Evening: Serum

Reverse the effects of sun exposure by applying an overnight serum to tackle fine lines and wrinkles. Nighttime is when your skin renews and rests and it’s the best time for anti-aging products.

Evening: Eye cream

We all know the only thing guaranteed in life is death and taxes. So prolong the life of your skin by using a low dose retinol cream at night when your skin is regenerating the most. We love RoC Retinol Correxion Eye Cream.

 rocskincare.com 

Evening: Night cream

Finally, before bed finish up with a hydrating cream to provide moisture to your upper-most skin layers while locking in anti-aging products.